What is Google Penguin update?
Launched last April 2012, Google Penguin Update is said to be the improved version of the Google Panda which affected many of websites, especially websites with low quality content, and those with spam contents. Its purpose is similar to Google Panda which is –reward high quality content websites, to penalize websites with spam contents, identifies duplicate contents, destroy websites which are over-optimized by using web spam methods in order to bring more traffic to their website and give them high ranking, that’s a very desperate move from those websites which resort to these dirty tactics. Again, similar with Google Panda – Google Penguin’s intention was pure. But there were legitimate websites that claims negative effect to Google Penguin and lost their website’s traffic.
According to Google –the developer of the said Google Penguin; it will not affect websites which are using pure SEO (Search Engine Optimization). Furthermore, they said that Google Penguin Update will completely change for the better the way of searching. It will give better search result and give boost to high quality websites by giving them high ranking in SERP (Search Engine Results).
How to recover from Google Penguin effect?
If you’re a legitimate website, and you think it had impacted you in a negative way, then, here’s some helpful tips on how to change the way you react to Google Penguin’s assignments.
If you have lost traffic due to Google penguin Update, don’t worry too much and don’t panic, after all, Google promises that everything will be OK in time.
Find other ways on how to bring traffic to your website
If you think the drop of your website traffic is caused by Google Penguin Update, find other ways of how to bring traffic to your website, and don’t just rely on Google to do all the work.
Create quality content for your website
No matter how you do it, produce content in your website. Quality content will always have a break, and naturally, it will attract many visitors. So, just keep your head still and don’t give up, every work you do will pay off.
Remove Duplicate Content in your website
Always check your website for duplicate content. If you found one, remove it because it will cost you penalties – not being displayed in the search engine, thus, losing possible traffic to your site.
Engage in social media marketing
This is a great way to advertise your website, you can create links directed to your website or you can also recommend friends to visit your site, and find something of their interest.
You can post videos with link directed to your website, just be make sure you post it in a legitimate website, by clicking the video, the user will be directed to your website.
There are many ways on how to get your website gain more traffic, and to recover from these update from Google, and whichever method/s you will use, that all depends to you. After all, it’s your website, and you have to do whatever it takes to sell your website and its content.