Most online businesses are aware of the way that search engine results can make or break a website since most online traffic originates with search engine results. However, most companies still only use keyword content creation as a way of attempting to improve their search engine ranking. While that is one of the best search engine optimization methods, it is not the only one. Here are four quick SEO Tips and Tricks to help your search engine rankings quickly and efficiently.
1. The Way Files and Directories are Named Matters
One of the ways that Google indexes sites is by looking at file and directory names. This means that a business can actually improve its search engine rankings by simply naming its files based on the content in them. For example, an article on cat food could be named cat-food-for-indoor-felines.html. There are even blogging software suites that give publishers the option to automatically generate file names based on blog titles. This only takes a few minutes to set up, but it could give a company the edge it needs over its competition.
2. Look To Social Media For White Hat Backlinks
Since the most recent Google Panda and Penguin updates, people are finding that most of their backlinking methods are not successful anymore. Link farms and other black hat SEO methods are no longer being counted towards the total number of links to a website. However, with the plethora of social media sites on the Internet, businesses can increase their backlinking numbers by simply posting links to new content on their social media profile pages.
If a company is active on Facebook, Twitter, Google+ and Pinterest, they are able to create four links to new content within minutes. Additionally, if status updates and content is shared, even more white hat link-backs are created. Google is also looking at "likes" as being positive votes for a site, further underscoring the importance of using this SEO method.
3. Take Advantage of Blog and Site Sorting Tags
In addition to making a website easier for search engines to index, using blog and site sorting tags can also contribute to a site’s keyword usage and improve its search engine ranking. Since one of the things that Google uses to measure the relevancy of a site to a keyword is anchor text, or the text used to describe a link within a website, web designers can use site sorting tags as a way to include keywords. Additionally, most blogs allow designers to sort by both categories and tags, giving websites a white hat way of increasing keyword use and linking.
4. Make Images Google Friendly
Another method of driving traffic to a website is to make images Google friendly. This SEO method does not get a lot of attention because the majority of people arrive at websites through standard search engine results. However, optimizing images for Google Image indexing is quick and can still drive traffic to a site. To make images indexing friendly, webmasters will need to use descriptive image names and use the HTML "img alt" tag. Image names should describe the photo concisely, and the "img alt" tag can be used to caption the photo. Further, image naming schemes are able to improve search engine ranking in the same way that using naming conventions for HTML pages does.
The above 4 tips are all considered white hat legitimate SEO practice and many are even suggested by Google. Most of these tips only take a few minutes to put in place, but they can have a dramatic effect on a websites’ search engine ranking and therefore the volume of traffic to a site.