Most online businesses are aware of the way that search engine results can make or break a website since most online traffic originates with search engine results. However, most companies still only use keyword content creation as a way of attempting to improve their search engine ranking. While that is one of the best search engine optimization methods, it is not the only one. Here are four quick SEO Tips and Tricks to help your search engine rankings quickly and efficiently.
1. The Way Files and Directories are Named Matters
One of the ways that Google indexes sites is by looking at file and directory names. This means that a business can actually improve its search engine rankings by simply naming its files based on the content in them. For example, an article on cat food could be named cat-food-for-indoor-felines.html. There are even blogging software suites that give publishers the option to automatically generate file names based on blog titles. This only takes a few minutes to set up, but it could give a company the edge it needs over its competition.
2. Look To Social Media For White Hat Backlinks
Since the most recent Google Panda and Penguin updates, people are finding that most of their backlinking methods are not successful anymore. Link farms and other black hat SEO methods are no longer being counted towards the total number of links to a website. However, with the plethora of social media sites on the Internet, businesses can increase their backlinking numbers by simply posting links to new content on their social media profile pages.
If a company is active on Facebook, Twitter, Google+ and Pinterest, they are able to create four links to new content within minutes. Additionally, if status updates and content is shared, even more white hat link-backs are created. Google is also looking at "likes" as being positive votes for a site, further underscoring the importance of using this SEO method.
3. Take Advantage of Blog and Site Sorting Tags
In addition to making a website easier for search engines to index, using blog and site sorting tags can also contribute to a site’s keyword usage and improve its search engine ranking. Since one of the things that Google uses to measure the relevancy of a site to a keyword is anchor text, or the text used to describe a link within a website, web designers can use site sorting tags as a way to include keywords. Additionally, most blogs allow designers to sort by both categories and tags, giving websites a white hat way of increasing keyword use and linking.
4. Make Images Google Friendly
Another method of driving traffic to a website is to make images Google friendly. This SEO method does not get a lot of attention because the majority of people arrive at websites through standard search engine results. However, optimizing images for Google Image indexing is quick and can still drive traffic to a site. To make images indexing friendly, webmasters will need to use descriptive image names and use the HTML "img alt" tag. Image names should describe the photo concisely, and the "img alt" tag can be used to caption the photo. Further, image naming schemes are able to improve search engine ranking in the same way that using naming conventions for HTML pages does.
Conclusion
The above 4 tips are all considered white hat legitimate SEO practice and many are even suggested by Google. Most of these tips only take a few minutes to put in place, but they can have a dramatic effect on a websites’ search engine ranking and therefore the volume of traffic to a site.
Good thoughts! I think a lot of people want an easy and quick solution to SEO, and thatt’s what led to the need for Panda and Penguin. Non of what you suggested is particularly hard though, and it you don’t have to fear a google update if you do your SEO the “white hat” way from the start.
I like your post, as you have outlined some of the best SEO tips and tricks which we can definitely do especially after the Penguin update. It’s very important to only get links from good websites.
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Hi Rick….
Thanks for your article….
Picture of SEO has been changed drastically after the Google Penguin and Google Panda.
Now if you are going to implement any SEO stretegy in your blog or website you have to think twice and you have to check whether it is in Google suggested guideline or not.
Hello rick thanks for this nice post i want to highlight one more thing “guest posting” is one of the best way to get backlinks after penguin update. Please also make a post for this. Thanks
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thanks for sharing these tips it will help to save our site from Google penguin update .
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We should avoid keyword stuffing and always go with white hates seo. certainly it will help to boost our traffic
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Great post buddy, these tips will certainly help each and every victim of Google Panda or Penguin algorithm updates. Thanks for sharing.
Setting up good tags for your blog posts is a great tip. We’ve been able to rank ahead of older sites that haven’t updated in so long that simply our tag pages ranked higher than them. Easy way to get your SEO fingers in a lot of pies.
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Thanks for this informative and useful arcticle! One of my websites almost broke down after the penguin, so I will use your tips. They really sounds sensible an logical! Thanks for sharing!
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Google penguin update has made many agencies change their link building strategies where before they highly rely on submissions…
Another set of SEO tips that are all useful. I know the importance of naming files and directories for better optimization. The canonical rule of URL does apply to this one.
after these google algo updates. I think we should discover new ways of getting traffic instead of depending totally on google which can slap you in any next update. One of my site is also effected by recent penguin update and i am trying hard to come out of it
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These are some great tips. After the Penguin update, things really have become a bit messy. We should look into other ways too rather than totally depending on Google. Social media is a big source now to get some good traffic. Thanks for this informative post.
In my observation, you see be honest as much as possible about what we blog.
No over SEO optimization. Keyword density is only be around 1-2%
Avoid badbacklinks and blog consistently
Many of the link building strategies are also affected, I suggest you do your own link building and avoid those who offer cheap backlinks, something like 2000 backlinks for $5-10 USD.
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I also hear that google may come up with a over optimization update. Now, that would be crazy since it will change SEO for websites drastically.
After all these updates SEO is defiantly changing. I wonder if all these changes in search rankings are going to help or hurt Google? This may end up being a big opportunity for other search engines like Bing to grab a bigger market share.
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Your ideas are quite interesting especially the one about naming files and directories. I never thought it could mean that much.
I was always look out for new information which can help to deal with goole updates as my site rankings are dropping and dont know what to do
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I have read your post and this is very helpful indeed. We should all be aware of any Google updates. If Google is going for an over optimization update then it’s a big hit on SEO effort.
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Thank you for the tips. Website structure and search engine friendly url’s are definetly always a plus. Quality link building is geeting harder and harder. I’m constantly researching for Myrtle Beach SEO improvements. Reading the google webmaster guidelines should be the first thing any webmaster should read for SEO.
Thanks for sharing these tips.I would add that google looks for diversity of links and deeplinks.
Hey Rick,
Thanks for sharing. you make some valid points. But what do you mean a company can get 4 backlinks from Facebook, Twitter, Google+ and Pinterest? do you mean from the company profile on these social media sites?
All above tips are genuine tips which is helping me in improving ranking of my website on search engine.
Since the most recent Google Panda and Penguin updates, people are finding that most of their methods.
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